CUBIC is an AI-powered B2C mobile app that helps users shape their lives and personal routines by combining personality insights with smart planning tools. Acting as both a life coach and a smart assistant, CUBIC empowers users to become more self-productive, organized, and aligned with their goals, like having a supportive friend in your pocket.
CUBIC is my personal project, which I’m actively building into a startup. I serve as the Founder and CEO, while collaborating with my cousin (CTO) on engineering and technical implementation.
Responsibilities
Defined the product vision and roadmap based on a gap in the B2C productivity app space
Conducted market research and competitive analysis across calendar and lifestyle apps
Designed the brand identity, including logo, tone, and visual language
Created the entire feature set, UX flows, and high-fidelity prototypes in Figma
Interviewed users and incorporated feedback into iterative product design
Designed and tested the MVP using React Native, working closely with the CTO
Built the business model, monetization strategy, and marketing launch plan
Designed content for social media and a landing page to build community and early awareness
Problem Statement
In a world full of disconnected calendars, to-do apps, and rigid productivity systems, people are still struggling to manage their time and goals in a way that actually supports their lifestyle and mental well-being.
CUBIC was born to solve several deep, human challenges:
Traditional tools don’t connect your schedule to your goals or personal life, they just track time
Many people lack the motivation and clarity to follow through on their goals consistently
Users crave a life coach or supportive companion, not just another calendar
Smart scheduling solutions are rare, people need a system that adapts to their behavior, mood, and habits over time
CUBIC aims to become that intelligent, supportive presence, combining smart planning, gamification, and AI to help users actually enjoy managing their lives.
Research & Discovery
Before building the MVP, I conducted user interviews with 20 individuals across different life stages and backgrounds, including students, busy professionals, and non-technical users. The goal was to validate the product direction and understand how people currently engage (or struggle) with planning tools.
🔑 Key insights:
Users felt overwhelmed by disconnected tools and wanted something simple but smart
The idea of a “smart friend” that supports goal-setting and planning resonated deeply
People were especially drawn to CUBIC’s gamified goal tracking and smart scheduling features
The early app design received praise for its easy, motivational, and joyful UX, even from users who previously avoided traditional calendar tools
Design & Solutions
CUBIC was designed to be more than just a calendar, it’s a complete ecosystem for personal growth, productivity, and joyful planning. I designed the full product experience from the ground up, starting with core UX flows and evolving it into a cohesive, mobile-first system built in Figma and developed with React Native.
🔧 Core features and user experiences:
AI Assistant & Smart Workflows: A conversational assistant that helps users plan, reflect, and adjust with action buttons and behavior-based suggestions
Personalized Planning: Personality tests help shape a customized experience based on user traits and energy patterns
Gamified Scheduling: Goal tracking and motivational feedback systems make daily planning feel fun and rewarding
Dynamic Calendar UI: A fresh take on calendar UX with grouped events (e.g., Wellness, Work, Social), a smart Home page, and a clean schedule view
Follow-Up Reminders: Before and after each event, the AI assistant checks in to help users update or reflect, a feature rarely found in traditional calendars
Profile & Analytics: Users can track behavior and get insights about their habits, focus, and time usage
Onboarding & Subscription: I designed the onboarding walkthrough, in-app settings, and the premium subscription UX
Landing Page (Web): Designed and built the marketing site to reflect the brand, explain CUBIC’s value, and capture early user signups
I also created a modular design system to unify the visual identity and interactions across mobile and web.
Results & Early Feedback
We received overwhelmingly positive responses from early testers and interview participants during the MVP validation phase.
🌟 Standout reactions included:
Strong emotional connection to the AI assistant and the goal-focused flow, users described it as “exactly what they’ve been needing”
Testers loved the gamification system and how it made planning feel less like a chore
Users found the personality test highly engaging and a fun way to customize their experience
💬 User Quote:
CUBIC is a very impressive mobile app that can help me manage my busy and messy day.
These early signals gave us confidence that CUBIC is not just another productivity tool, it’s a deeply personal and emotionally motivating experience that users feel connected to.
Insights & Reflections
Building CUBIC gave me clarity about the kind of designer (and founder) I want to be.
I discovered how much I love designing products that truly help people grow, not just perform tasks
Designing gamification taught me how to shift user mindsets, create emotional engagement, and make daily planning feel joyful
Most importantly, I learned how AI assistants can be thoughtful, empowering companions in users’ lives, not robotic tools, but empathetic helpers that guide people toward their best selves
CUBIC is more than an app, it’s a vision for how tech can feel personal, inspiring, and human.
